Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets

The retail business sector is highly competitive in Indonesia, so mini-market businesses must seek ways to offer high-quality services their customers enhance experience by providing sales promotions. This study measured the effect of customer and promotion on repurchase intention Minimarket Jakarta – Indonesia. data was gathered surveying 150 minimarkets using purposive sampling; questionnaire shared through Google forms. Analysis implemented SPSS (v.25) AMOS (v.26). used apply Structured Equation Modeling (SEM). Estimation with SEM as a robustness test see consistency results multiple linear regression. Such technique provides research gap contribution literature. indicate that influenced 44% intention, whereas 52% intention. Therefore, accurately assesses consumer collectively impact customers’ 47% at (Indonesia) minimarkets. Retail companies are advised continue good service for while shopping, accompanied best promotions specific minimarket would increase.